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TOPIC: ARGUMENT65 - The following appeared in a memo from the president of a chain of cheese stores located throughout the United States.

“For many years all the stores in our chain have stocked a wide variety of both domestic and imported cheeses. Last year, however, the five best-selling cheeses at our newest store were all domestic cheddar cheeses from Wisconsin. Furthermore, a recent survey by Cheeses of the World magazine indicates an increasing preference for domestic cheeses among its subscribers. Since our company can reduce expenses by limiting inventory, the best way to improve profits in all of our stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses.”

WORDS: 131 TIME: 00:18:45 DATE: 2008-5-19 0:44:18

The president did not show the capacity of the survey’s sample, which means we cannot prove that if store domestic cheeses single could bring any profits according to the survey. Nevertheless, the subscribers, whom we do not know which groups they are belong to, will not support the point of storing domestic cheeses primarily perfectly, for the subscribers may intend to choose domestic cheeses but imported ones.

Moreover, the best-selling cheese in our newest store cannot indicate that the cheese would be best-selling in all of our stores. And the recent survey, which gave a prediction, cannot be a strong reason for us to store domestic cheeses primarily. What’s more, we did not give any information about the so-called ’ an increasing preference’ which, however, the increase rate can be tiny.